30

Nov

Winter health safety tips in the workplace

posted by: Jason Hulott

As winter approaches, it is important to give extra consideration to maintaining the health and safety of your workforce. Well over a million people have reported injuries or ill health arising from conditions in their workplace, according to the website Business Advice, quoting surveys done by the Health and Safety Executive (HSE). This results in a loss of productivity for your business as workers ...

Read More

30

Nov

Getting the best out of exhibiting at a tradeshow

posted by: Jason Hulott

A tradeshow offers an exceptional opportunity to show your physical presence in the marketplace – a chance to unveil your goods and services, for others to meet the faces and personalities that make your company tick, to meet some of your customers, and to learn from those who might be rivals or collaborators in similar lines of business to your own. That physical presence ...

Read More
start-up-business-loans

27

Nov

Importance of video in your business

posted by: Jason Hulott

As much as a third of all the time connected to the internet is spent watching videos, according to a posting by the UK’s Market Inspector on the 3rd of August 2018. By the year 2020, says the same source, a staggering 82% of all web traffic by consumers will comprise watching videos. The statistics are enough to confirm the importance of video in your business. ...

Read More

24

Nov

Using Facebook to promote your ecommerce business

posted by: Jason Hulott

As at the end of September 2018, Facebook claimed some 2.27 billion active users worldwide, according to Statista. Opening the door onto such a huge potential marketplace, how do you go about using Facebook to promote your ecommerce business? The key to using this social media platform for increasing your sales is Facebook ads – a competitively-priced way of advertising in a way that fosters greater ...

Read More
business-funding

24

Nov

Things to add to your digital marketing

posted by: Jason Hulott

For most companies, the lion’s share of the marketing budget now goes on digital marketing. To make sure that you are making the most of the opportunities you are buying into in this way, let’s take a look at some of the major digital marketing trends for 2019 and spot those things you might add: Voice search consumers seem to be growing tired ...

Read More
loans-credit-checks

22

Nov

Business Apps for working on the go

posted by: Jason Hulott

Many small companies are on the road a lot – if you are running a company employing teams of tradesmen, for example, business depends on it. To ensure that you and your workforce are not only fully in touch, but also plugged into the financial and organisational demands of the company, an increasing number of business apps are there to help: Management, organisation and ...

Read More

20

Nov

Why are customer avatars important?

posted by: Jason Hulott

The digital age has thrown up a number of terms that have taken on new and distinctive meaning – avatar is one of them. You might have come across the word to describe the players in some video game (or the block-busting film of the same name), but the concept of an avatar has crept into a number of much broader areas and now ...

Read More
online-business-loans

17

Nov

Improve your Amazon sales

posted by: Jason Hulott

It seems barely credible, says the website Ecommerce Platforms, that it is only 20 years ago that Amazon started out as a modest online bookstore to become today’s biggest internet retailer. By trading on Amazon, your business has the chance of joining a market in which an estimated $88,000 is spent by consumers every single minute of the day. So, how do you improve your ...

Read More
start-business

16

Nov

Building a brand

posted by: Jason Hulott

Like any company, you have probably spent a good deal of time, effort and money in developing your unique brand – it is what your customers recognise, after all, and the banner under which you hope to attract many more potential customers. Just as likely, however, you may have allowed your brand to stay as it is, to remain little changed in a fast-changing ...

Read More
business-lending

15

Nov

20 offline marketing ideas to consider

posted by: Jason Hulott

In this age of the internet, it may be easy to overlook the importance of local, offline marketing. As Business Matters magazine reminded us on the 3rd of February 2018, however, not everyone has access to the internet and even those who do have particularly local concerns and interests that no website can adequately address. So, here are 20 offline marketing ideas to consider: Business cards ...

Read More

12

Nov

Using data in your business

posted by: Jason Hulott

Credit reference agency Experian explains why the data used by your business is not only important but why you need to maintain the best quality data possible: data holds fundamental information about existing and potential customers; the accuracy of that information determines the effectiveness of your marketing; the data you collect on your customers’ preferences and tastes may help foster loyalties that last for ...

Read More

09

Nov

Merchant marketing tips

posted by: Jason Hulott

Keeping your marketing fresh and innovative is a way of reinvigorating your whole brand – and, by doing so, helping to attract new customers and to retain the interest and loyalty of existing ones. So, here are some merchant marketing tips and suggestions to help you do just that: Social media what is true for the rest of the world remains just as valid ...

Read More